Here you can find links and recommended reading lists for the classes I teach. I will try to leave each class's sections up indefinitely (unless eventually I run out of room and this page becomes unweildy). I rotate the lists so my current classes are up top, so if you don't immediately find what you're looking for, just scroll down.
Book Publishing and Marketing Seminar
- They have a great free newsletter that is worth signing up for; this is also a great place to hunt for agents and editors by searching for comps (books and authors similar to you) and seeing who edited/represented them
Publishers Weekly (PW)
- Flagship trade publication; good start for news on anything industry related
- Another great free newsletter, they provide a bit more creative insight into non-traditional publishing and marketing methods than PW
- The two blog posts above, by me, sum up a lot of the marketing philosophy we'll be exploring in class: the idea that book marketing is about building community, not traditional salesmanship
Please Shut Up: Why Self-Promotion as an Author Doesn't Work
- This is the blog post I mentioned, by YA author Delilah Dawson. I recommend reading her follow-up post as well, which is linked at the bottom of this one
- MailChimp and Constant Contact are two of the most popular small business, "self-service" email marketing services. If your personal email list is more than 40 people, I recommend using one of these rather than BCCing everyone.
- In class, I recommend everyone read the full, detailed analytics reports on any ad campaign or email campaign they do. I know those reports can be full of confusing terminology and acronyms; here's a good online dictionary to use to start educating yourself on marketing terms and concepts.
- Leading e-book self-publishing platform
- A KDP partner, this service allows you to release a paperback version of your self-published book